Our Story

Kim Heath founded A Better Day ABA, PLC as a solo in-home service provider in the wake of the pandemic, a time that brought both positive innovation and significant challenges to the field of Applied Behavior Analysis (ABA). Driven by a desire to deliver ABA services on her own terms, Kim set out to create an environment where ethical, individualized, and joyful care was the standard.

As her practice grew, so did her vision. Realizing that her most energetic floor-crawling days were behind her, Kim shifted her focus toward mentoring the next generation of ABA professionals. That’s when her daughter, Caitlin, stepped in.

Caitlin, inspired by her mother’s passion, pursued her own path in ABA and was trained by some of the top BCBAs in Richmond, VA. With experience in both home and clinic settings as a supervising BCBA, Caitlin brought fresh insight and a collaborative spirit to A Better Day ABA. Together, Kim and Caitlin envisioned more than a clinic; they dreamed of a community. They set out to build a place where children could learn through play rather than being confined to sterile rooms and rigid routines; a place where future behavior analysts could grow through hands-on experience, strong mentorship, and an unwavering commitment to ethical practice. Above all, they wanted to create a place where the staff are enthusiastic and dedicated to the clients, and each family is confident that they are receiving the best ABA service for their child.  

Today, A Better Day ABA is proud to offer exactly that. With over half of their behavior technicians currently in graduate school to become BCBAs, Kim and Caitlin are actively shaping the future of the field and making sure that A Better Day ABA is a fun place for everyone. Every day has the potential to be a great day!